How Fiido Electric Scooter Captivated Singapore in 2018

In 2018, we witnessed a surge in popularity for personal mobility devices (PMDs) in Singapore, with one brand standing out from the rest – Fiido electric scooter. But what made it so special? Let’s take a journey down memory lane to explore the factors that contributed to its massive success following it’s downfall.

The Perfect Storm: A Combination of Factors

In 2018, Singapore was experiencing a perfect storm of conditions that created an ideal environment for PMDs like Fiido electric scooter to thrive. The government had introduced initiatives to promote sustainable transportation and reduce carbon emissions, such as the Land Transport Authority’s (LTA) efforts to increase the use of alternative modes of transport; enabling bicycle rentals. At the same time, concerns about traffic congestion and air quality were growing, making people look for alternative solutions. Add to this mix the rise of e-commerce and the need for faster delivery options, and it was clear that PMDs had become an attractive solution for many Singaporeans.

The Rise of Urban Mobility – Fiido E-Scooter

As urbanization continued to shape the cityscape, people were looking for ways to navigate busy streets more efficiently. Fiido electric scooter‘s compact design, ease of use, and environmentally friendly features made it an attractive option for those who wanted to ditch their cars or public transportation for shorter journeys. With its sleek and modern design, Fiido electric scooter was no longer just a means of transportation but a statement piece that reflected the user’s personality.

This was also about the same time where many food delivery platforms emerge: Honest Bee, Grab Food, Food Panda, Deliveroo etc. This brought forth a surge in freelance delivery drivers and riders. As they start to take the job more seriously; so is the search to look for the most effective tool for the job. Comparing to driving and riding a motorcycle in Singapore; e-scooters and bicycles became a better option with less entry barrier and maintenance cost.

The Role of Social Media

Social media played a significant role in Fiido electric scooter‘s popularity. Influencers and content creators flocked to ride and review the scooters, sharing their experiences with their followers. The viral nature of social media amplified the buzz around Fiido electric scooter, making it a must-have accessory for many. As more people shared their positive experiences, the demand for Fiido continued to soar.

The Business Behind the Popularity

Behind every successful product is a well-executed business strategy. Fiido electric scooters‘ success was no exception. The company had done an excellent job of building brand awareness through targeted marketing campaigns and strategic partnerships with key players in the industry. By partnering with popular e-commerce platforms, Fido made it easy for customers to purchase their products online, further increasing its reach.

The Impact on Eko Life

As Eko Life, we were thrilled to see PMDs like Fiido electric scooter gain popularity in Singapore. Our expertise in e-mobility and customization made us well-positioned to support the growing demand for these devices. By offering customization options and bulk orders for businesses, we enabled companies to incorporate PMDs into their fleets and offer a unique value proposition to their customers.

The Takeaway: A Winning Combination

In 2018, Fiido electric scooter‘s popularity in Singapore was a testament to the power of combining innovative technology with effective marketing and strategic partnerships. As Eko Life, we’re committed to supporting the growth of PMDs like Fiido, despite it exiting Singapore’s market – the current eDegree FS1 e-scooter has shown better design and specs making it a prominent upcoming e-scooter. Join us in our mission to revolutionize mobility and make the world a better place to ride.